Family business with tradition

Thomas Epping, Managing Director
Thomas Epping, Managing Director
"For more than 40 years, HAGINA (a trading company for industrial products and specialty medications) has only made cosmetic products from raw materials that have not been tested on animals or derived from dead animals," says Thomas Epping, head of HAGINA Cosmetic. "This path is full of challenges and not always easy, so you have to make a clear decision whether to go for it or not. " Thomas Epping is Product Manager, Sales Director, Production Manager and Account Manager in one person. And he knows only too well what difficulties have to be mastered if animal welfare is given top priority in his industry.

 

Under the brand names "Naturgeist", HAGINA Cosmetic manufactures and bottoms high-quality, natural cosmetic products, both for professional cosmetic treatment and for the end consumer, in accordance with the guidelines of the German Animal Association e.V. With the company headquarters in the Bavarian town of Iffeldorf, all products are "Made in Germany" and stand under our slogan "From Bavaria with Love"

 

Hagina Cosmetic has a lot of development behind it. The company was founded 40 years ago by a married couple from Munich, who initially produced only two herbal oils. When the couple wanted to develop a first series of cosmetics, even then the motto was "without animal experiments". In order to organize the distribution right the couple searched for a professional and found him in Wolfgang Epping. He came from a long-established druggist family near Cologne, which already influenced his interest in the cosmetics industry. He had been sales manager of the large cosmetics company Marbert and had developed his own fragrance line for the label MCM.
Wolfgang Epping as a child in the drugstore of his parents
Wolfgang Epping as a child in the drugstore of his parents

After three years at HAGINA, Wolfgang Epping took over the company as the successor of the couple, relocated to the Upper Bavarian town of Penzberg and consistently expanded the product range - without ever forgetting the original obligation to 'do without animal experiments'. Through this constant effort, the products are allowed to bear the mark given by the Animal Welfare Association: a protective hand over a hare. However, the decisive impulses for the further development and internationalization of Hagina came from Junior Thomas Epping, who was always fascinated by his father's work and joined the company after studying business administration.

 

From then on Thomas Epping also took care of the production of the products. As a result, the old company headquarters in Penzberg proved to be far too small. A new building had to be created, a few kilometers from the city in the idyllic Iffeldorf. It now produces about 200,000 kg a year - a part of which is now also available for other companies that have come to appreciate the HAGINA quality.

 

Hagina works closely with a freelance pharmacist specializing in the production of natural cosmetics. This gets from Thomas Epping a specification, which requirements should meet about a new cream and which raw materials should be used. From this, the pharmacist then develops a recipe and makes a first mix, called the 'pattern approach'. This can be used to test how the cream looks, how it smells, how it feels on the skin. If it meets the requirements and specifications of the animal welfare guidelines, the mixture is subjected to extreme tests, is heated to a high degree, ice-cooled and germinated. And only when she has passed all the tests will she be released for production.